Always deliver delight.

I’m on a mission to usher more delightful experiences into the world. What is delight? It’s something that adds a little something-something. It makes you lean in. A double take. A smile.

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When we’re surprised our brains register it as important. Delight is the save button in our minds.


This is my playbook:

  1. Explore the Unconventional

    Avoid doing the obvious. If we must? Start with the expected and then twist the cranberry.


  2. Think Deeply

    Dream bigger for what’s possible. Decisions are pondered with room for happy accidents.


  3. Make it Exciting

    It’s infectious. If you don’t want to do it, neither will they. Make it simple, clear, and easy.


  4. Tickle Curiosity

    Heh, ooh, and wow are the sounds of someone choosing to give us their attention.


  5. Share Vulnerably

    Things people aren’t quick to share make it captivating. Give openly to get it in return.


  6. It's all in the details

    Stories illustrate ideas. Details bring it to life. Details say I see you and I’m with you.

 

Make magic. Deliver delight.