Hi, I’m Ka-Lok Ho —

I make things for people who care a little too much.

Creative director, filmmaker, strategist — sometimes all at once. Been at it for over a decade, though really since I realised overthinking could be a skill.

I make ads people want to watch. Brand films, product spots, mini-docs, and campaigns designed to move numbers and stir hearts — making the complicated clear and shaping every idea with delight and detail.

Golden statues gather dust; for me, the real win is in the pause, the double takes, the “huh… ooh… wow.” Auditory proof of curiosity tickled, attention earned, memory made.

I’ve stood under too-bright lights as a speaker on creativity, brand, and storytelling, popped onto podcasts to talk taste, and coached a few brave souls through the messy middle. And somewhere in all of this, people said things that made me blush*.